Customer Avatar & ICP Builder
Turn your website into 3 distinct customer avatars (ICPs) — each with a value-prop headline, emotional core, inner voice, and 5 ad concepts ready to run.
ICPCustomer AvatarAd Angles
Customer Avatar & ICP Builder
for SaaS & Software.
Built for software products where "saves time" or "cuts costs" means something completely different depending on who's buying and what they're afraid of internally.
For example: a SaaS tool that "stops wasted ad spend" lands differently for a founder terrified of burning runway than for a marketing manager afraid of looking bad in the next budget review.
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