Customer Avatar & ICP Builder
Turn your website into 3 distinct customer avatars (ICPs) — each with a value-prop headline, emotional core, inner voice, and 5 ad concepts ready to run.
ICPCustomer AvatarAd Angles
Customer Avatar & ICP Builder
for Fitness & Wellness.
Built for fitness and wellness offers where the stated goal ("lose weight," "get stronger") is rarely the real emotional driver.
For example: one person buys a program to stop feeling invisible at family gatherings; another buys the identical program to finally trust their own body again after an injury.
← All skills