Customer Avatar & ICP Builder
Turn your website into 3 distinct customer avatars (ICPs) — each with a value-prop headline, emotional core, inner voice, and 5 ad concepts ready to run.
ICPCustomer AvatarAd Angles
Customer Avatar & ICP Builder
for Course Creators & Info Products.
Built for courses and info products competing in a crowded space where the content is similar but the buyer's private reason for finally purchasing is not.
For example: the same course sells to someone done watching free YouTube videos and going nowhere, and separately to someone who's afraid they're the only one who hasn't figured this out yet.
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